-Conduct market research to identify target audiences, market trends, and competitive landscape.
-Collaborate with the marketing team to create comprehensive marketing plans and strategies aligned with --business objectives.
-Define and refine customer segmentation and develop targeted marketing campaigns.
-Collaborate with designers, copywriters, and external vendors to develop visually appealing and engaging marketing materials
-Support the development and maintenance of brand guidelines, ensuring consistency across all marketing materials and communications.
-Monitor brand perception and sentiment through social listening and other tools, making recommendations for brand enhancement.
-Contribute to the development of brand messaging and positioning strategies.
-Stay up to date with industry trends and best practices in marketing analytics and measurement.
Qualifications and Skills:Bachelor's degree in marketing, business administration, or a related field.Proven experience in marketing roles, preferably as a Marketing Specialist or similar position.Strong knowledge of marketing principles, techniques, and best practices.Excellent written and verbal communication skills.Proficiency in digital marketing channels and tools, such as social media platforms, email marketing software, and web analytics.Analytical mindset with the ability to interpret data and derive actionable insights.Creative thinking and the ability to generate innovative marketing ideas.Strong organizational skills and attention to detail.Ability to work effectively in a team environment and manage multiple projects simultaneously.