Responsibilities and job tasks:
- Establishing and managing pages: creating and preparing official accounts on social media platforms, and managing engagement and responses to comments and messages.
- Content creation and design: designing posts, stories, and preparing short videos (Reels / TikTok) in an engaging style that reflects the company’s identity.
- Copywriting: writing creative and compelling texts for posts suitable for the target audience.
- Content planning: preparing and scheduling monthly/weekly content calendars and determining optimal posting times.
- Strategy development: outlining a growth plan for pages, studying competitors, and following the latest trends to leverage them.
- Analytics and reporting: monitoring page performance and providing periodic reports to improve results and develop content.
Required qualifications and skills:
- Prior experience in managing social media pages and content creation (with a portfolio).
- Proficiency in design and video editing tools (such as Photoshop / Canva and video editing apps like CapCut).
- Excellent creativity and advertising copywriting skills.
- Good understanding of how algorithms and analytics work across various platforms.
- Ability to organize and manage time to adhere to the posting schedule.