- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
- Translate product strategy into detailed requirements for prototyping and final development by engineering teams
- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications
- Collaborate closely with engineering, and marketing teams in the development, and release of products, and balance resources to ensure success for the entire organization
- Drive the product- and business-planning processes for cross-functional teams
- Analyze customer needs, current market trends, and potential partnerships
- Assess current competitor offerings and seek opportunities for differentiation
- Analyze product requirements and develop appropriate programs to ensure they’re met
- Develop, implement, and maintain production timelines across multiple departments
- Appraise new product ideas and strategize appropriate go-to-market plans
Required skills and qualificationsStrong experience in a dynamic product management roleProven success in overseeing all elements of the product development lifecycleHigh effectiveness in managing cross-functional teamsExperience in delivering finely tuned product marketing strategiesExceptional writing and editing skills, combined with strong presentation and public speaking skillsPreferred skills and qualificationsBachelor’s degree (or equivalent) in product design or engineeringPrevious experience in software and web developmentProven success as a product developer in a nonmanagerial roleDemonstrable knowledge of SEM (search engine marketing) and online advertising